“We asked Pinpoint to help us evaluate the potential cannibalization of existing sister stores by the proposed opening of a same brand, new store, in one of our prime southeastern markets. The detail and accuracy of the analysis and the insight gained was more than we could have asked for. Pinpoint opened our eyes to the fact that the proposed new store was not the key issue. The existing cannibalization between three of our other stores was more significant in overall market penetration. From this analysis Pinpoint made it clear that we needed to first consider relocation of one of the existing stores likely resulting in not only an increased overall market share but also an increased bottom line for all four stores in this market.
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“Our experience with Pinpoint has been financially rewarding and has opened our eyes to new technology for site and location decisions. As operators and owners of numerous self-storage facilities our bricks and mortar decisions have to be on the money. Pinpoint develops technologically sophisticated computer models that not only efficiently find the best sites for our development but also allows us to rank potential locations against our competitors. This ability to choose top performing, interceptor positions, can result in a great advantage in our location decisions.”
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