PINPOINT - SITE SELECTION SCIENCE AND MARKET OPTIMIZATION
Competition for prime geographic locations is intense in every market. Site selection is first a study to determine your customer profiles, trade area delineation and market potential. On the ground, location is the very last step in making intelligent location decisions. The Pinpoint Team intensely evaluates markets of all sizes with leading edge technology and fact based data providing you with the answers you need.
Who are your highest potential Customers or Clients?
What are their specific consumer profiles? What are their product preferences, habits, attitudes, behaviors and media channeling preferences?
Where are your Customers?
Using leading Edge geospatial mapping and databases, the Pinpoint Team locates concentrations of your highest potential Customers, within any market, down to areas as small as a a city block. This identifies only those areas where you can expect to maximize the number and dollar volume of interactions for your products and services.
What is your Trade Area?
Trade Area is the functional geographic space in which you and your repeat customers will interact. Depending on the nature of your products and services 80%, or more, of your sales transactions will occur within your delineated Trade Area. Pinpoint will accurately delineate and map the custom physical Trade Area for any existing or proposed store location.
What is the Market Potential of any potential location?
Pinpoint data mines consumer expenditures within any market to estimate the size of the total market for your products and the dynamcis of current supply verses demand.
Where are the Optimum Locations for your Stores?
Based on the results of the completed analysis, the Pinpoint Team applies leading edge algorithmic models to identify and rank the optimum locations for your stores within any market. Our state of the art scanning software calculates and scores thousands of geographic points, within the defined market, to pinpoint the optimal locations where you will have the highest potential for success.
How to Optimize your Market?
If you have, or are comtemplating multiple locations for your enterprise, Pinpoint can provide you with strategic mapping of the number and location of stores for your market and identify opportunity gaps in the market. Pinpoint will also provide you with a ranking of the optimal sites to enable you to better plan for your roll-out and to avoid the possibility of cannibalization between locations.